{"id":6949,"date":"2025-04-04T08:13:40","date_gmt":"2025-04-04T08:13:40","guid":{"rendered":"https:\/\/engalegosnumero2.com\/?p=6949"},"modified":"2025-04-04T08:14:41","modified_gmt":"2025-04-04T08:14:41","slug":"que-son-los-marcados-schema-y-como-crearlos-paso-a-paso-con-ayuda-de-chatgpt","status":"publish","type":"post","link":"https:\/\/engalegosnumero2.com\/gl\/que-son-los-marcados-schema-y-como-crearlos-paso-a-paso-con-ayuda-de-chatgpt\/","title":{"rendered":"Que son as marcas de esquema e como crealas paso a paso coa axuda de ChatGPT"},"content":{"rendered":"<style>.kb-row-layout-id6949_15889e-50 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id6949_15889e-50 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id6949_15889e-50 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id6949_15889e-50 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id6949_15889e-50 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id6949_15889e-50 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id6949_15889e-50 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column6949_7e39a4-b6 > .kt-inside-inner-col,.kadence-column6949_7e39a4-b6 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column6949_7e39a4-b6 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column6949_7e39a4-b6 > .kt-inside-inner-col{flex-direction:column;}.kadence-column6949_7e39a4-b6 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column6949_7e39a4-b6 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column6949_7e39a4-b6{position:relative;}@media all and (max-width: 1024px){.kadence-column6949_7e39a4-b6 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column6949_7e39a4-b6 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column6949_7e39a4-b6\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading6949_b9231a-a6, .wp-block-kadence-advancedheading.kt-adv-heading6949_b9231a-a6[data-kb-block=\"kb-adv-heading6949_b9231a-a6\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6949_b9231a-a6 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6949_b9231a-a6[data-kb-block=\"kb-adv-heading6949_b9231a-a6\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6949_b9231a-a6 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6949_b9231a-a6[data-kb-block=\"kb-adv-heading6949_b9231a-a6\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading6949_b9231a-a6 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6949_b9231a-a6\"><br>Cuando hablamos de mejorar la visibilidad de una web en buscadores, solemos pensar en palabras clave, velocidad de carga o enlaces. Pero hay un elemento menos visible y muy poderoso que puede marcar la diferencia: los <strong>marcados Schema<\/strong>.<br>En este art\u00edculo te explicamos qu\u00e9 son, para qu\u00e9 sirven y c\u00f3mo puedes crearlos paso a paso con ayuda de <strong>ChatGPT<\/strong>, desde el dise\u00f1o del c\u00f3digo hasta su validaci\u00f3n final. Te mostraremos c\u00f3mo lo hacemos en <strong>EnGalegosN\u00famero2<\/strong>, sin plugins y con control total sobre el resultado.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6949_1a556c-44, .wp-block-kadence-advancedheading.kt-adv-heading6949_1a556c-44[data-kb-block=\"kb-adv-heading6949_1a556c-44\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6949_1a556c-44 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6949_1a556c-44[data-kb-block=\"kb-adv-heading6949_1a556c-44\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6949_1a556c-44 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6949_1a556c-44[data-kb-block=\"kb-adv-heading6949_1a556c-44\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading6949_1a556c-44 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6949_1a556c-44\">\u00bfQu\u00e9 es el marcado Schema y para qu\u00e9 sirve?<\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6949_dae5ff-8c, .wp-block-kadence-advancedheading.kt-adv-heading6949_dae5ff-8c[data-kb-block=\"kb-adv-heading6949_dae5ff-8c\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6949_dae5ff-8c mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6949_dae5ff-8c[data-kb-block=\"kb-adv-heading6949_dae5ff-8c\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6949_dae5ff-8c img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6949_dae5ff-8c[data-kb-block=\"kb-adv-heading6949_dae5ff-8c\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading6949_dae5ff-8c wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6949_dae5ff-8c\">El <strong>marcado Schema<\/strong> (tambi\u00e9n llamado datos estructurados) es un tipo de c\u00f3digo que se a\u00f1ade a las p\u00e1ginas web para ayudar a los buscadores como Google a entender mejor el contenido. Este lenguaje estructurado no se ve en pantalla, pero s\u00ed lo interpreta Google para mostrar resultados enriquecidos como:<\/p>\n\n\n\n<ul class=\"wp-block-list has--font-size\">\n<li>Valoraciones por estrellas<\/li>\n\n\n\n<li>Preguntas frecuentes en los resultados<\/li>\n\n\n\n<li>Recetas con ingredientes y tiempos<\/li>\n\n\n\n<li>Datos de empresa o persona con info destacada<\/li>\n\n\n\n<li>Eventos, productos, art\u00edculos y mucho m\u00e1s<\/li>\n<\/ul>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6949_8667cf-49, .wp-block-kadence-advancedheading.kt-adv-heading6949_8667cf-49[data-kb-block=\"kb-adv-heading6949_8667cf-49\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6949_8667cf-49 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6949_8667cf-49[data-kb-block=\"kb-adv-heading6949_8667cf-49\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6949_8667cf-49 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6949_8667cf-49[data-kb-block=\"kb-adv-heading6949_8667cf-49\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading6949_8667cf-49 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6949_8667cf-49\"><br>Ten en cuenta que cuanto mejor entiende Google una p\u00e1gina, <strong>m\u00e1s probabilidades tiene de posicionarla mejor y mostrarla de forma m\u00e1s atractiva en los resultados<\/strong> por tanto el marcado schema es un elemento relevanta del SEO.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6949_b5bcbc-95, .wp-block-kadence-advancedheading.kt-adv-heading6949_b5bcbc-95[data-kb-block=\"kb-adv-heading6949_b5bcbc-95\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6949_b5bcbc-95 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6949_b5bcbc-95[data-kb-block=\"kb-adv-heading6949_b5bcbc-95\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6949_b5bcbc-95 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6949_b5bcbc-95[data-kb-block=\"kb-adv-heading6949_b5bcbc-95\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading6949_b5bcbc-95 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6949_b5bcbc-95\">\u00bfC\u00f3mo crear marcados Schema con ChatGPT?<\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6949_d8f3c8-3d, .wp-block-kadence-advancedheading.kt-adv-heading6949_d8f3c8-3d[data-kb-block=\"kb-adv-heading6949_d8f3c8-3d\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6949_d8f3c8-3d mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6949_d8f3c8-3d[data-kb-block=\"kb-adv-heading6949_d8f3c8-3d\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6949_d8f3c8-3d img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6949_d8f3c8-3d[data-kb-block=\"kb-adv-heading6949_d8f3c8-3d\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading6949_d8f3c8-3d wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6949_d8f3c8-3d\">En lugar de depender de plugins autom\u00e1ticos, en <strong>EnGalegosN\u00famero2<\/strong> preferimos controlar directamente el contenido del marcado. Para ello, hemos seguido este proceso utilizando ChatGPT como asistente t\u00e9cnico:<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6949_722e50-7f, .wp-block-kadence-advancedheading.kt-adv-heading6949_722e50-7f[data-kb-block=\"kb-adv-heading6949_722e50-7f\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6949_722e50-7f mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6949_722e50-7f[data-kb-block=\"kb-adv-heading6949_722e50-7f\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6949_722e50-7f img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6949_722e50-7f[data-kb-block=\"kb-adv-heading6949_722e50-7f\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading6949_722e50-7f wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6949_722e50-7f\"><br>1. Definimos el objetivo del schema<\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6949_5dad4e-00, .wp-block-kadence-advancedheading.kt-adv-heading6949_5dad4e-00[data-kb-block=\"kb-adv-heading6949_5dad4e-00\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6949_5dad4e-00 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6949_5dad4e-00[data-kb-block=\"kb-adv-heading6949_5dad4e-00\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6949_5dad4e-00 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6949_5dad4e-00[data-kb-block=\"kb-adv-heading6949_5dad4e-00\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading6949_5dad4e-00 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6949_5dad4e-00\">Antes de escribir c\u00f3digo, identificamos <strong>qu\u00e9 tipo de informaci\u00f3n queremos marcar<\/strong>. Por ejemplo:<br>\u00bfEs una ficha de empresa local? , \u00bfUn art\u00edculo de blog? \u00bfUna p\u00e1gina de servicios? \u00bfUna secci\u00f3n de preguntas frecuentes?<br>Cuanto m\u00e1s claro tengas el tipo de contenido, m\u00e1s preciso ser\u00e1 el tipo de schema que uses (LocalBusiness, Service, Article, FAQPage, etc.). Hay cientos de tipos de p\u00e1ginas schema aunque seguramente que en tu web utilices unicamente unos pocos, a veces tres, otras veces algunos m\u00e1s pero es raro utilizar m\u00e1s de 10 o 12.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6949_bf311c-2f, .wp-block-kadence-advancedheading.kt-adv-heading6949_bf311c-2f[data-kb-block=\"kb-adv-heading6949_bf311c-2f\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6949_bf311c-2f mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6949_bf311c-2f[data-kb-block=\"kb-adv-heading6949_bf311c-2f\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6949_bf311c-2f img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6949_bf311c-2f[data-kb-block=\"kb-adv-heading6949_bf311c-2f\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading6949_bf311c-2f wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6949_bf311c-2f\">Nosotros siempre le indicamos a ChatGPT qu\u00e9 tipo de contenido tiene una p\u00e1gina y le indicamos el contexto, si tiene alguna p\u00e1gina superior o no, si forma parte de u cluster, etc<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6949_a0f9fd-39, .wp-block-kadence-advancedheading.kt-adv-heading6949_a0f9fd-39[data-kb-block=\"kb-adv-heading6949_a0f9fd-39\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6949_a0f9fd-39 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6949_a0f9fd-39[data-kb-block=\"kb-adv-heading6949_a0f9fd-39\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6949_a0f9fd-39 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6949_a0f9fd-39[data-kb-block=\"kb-adv-heading6949_a0f9fd-39\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading6949_a0f9fd-39 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6949_a0f9fd-39\">2. Pedimos ayuda a ChatGPT para generar el c\u00f3digo<\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6949_d9f657-15, .wp-block-kadence-advancedheading.kt-adv-heading6949_d9f657-15[data-kb-block=\"kb-adv-heading6949_d9f657-15\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6949_d9f657-15 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6949_d9f657-15[data-kb-block=\"kb-adv-heading6949_d9f657-15\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6949_d9f657-15 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6949_d9f657-15[data-kb-block=\"kb-adv-heading6949_d9f657-15\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading6949_d9f657-15 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6949_d9f657-15\">Una vez definido el tipo de schema, explicamos a ChatGPT lo que necesitamos, por ejemplo:<br>\u201cQuiero un schema para una p\u00e1gina de servicios de dise\u00f1o web freelance en Galicia, que incluya el nombre del servicio, descripci\u00f3n, ubicaci\u00f3n, \u00e1rea geogr\u00e1fica, y datos de contacto. P\u00eddeme alguna informaci\u00f3n si es importante generar el marcado\u201d.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6949_480615-56, .wp-block-kadence-advancedheading.kt-adv-heading6949_480615-56[data-kb-block=\"kb-adv-heading6949_480615-56\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6949_480615-56 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6949_480615-56[data-kb-block=\"kb-adv-heading6949_480615-56\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6949_480615-56 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6949_480615-56[data-kb-block=\"kb-adv-heading6949_480615-56\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading6949_480615-56 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6949_480615-56\">Con esa informaci\u00f3n, ChatGPT genera el c\u00f3digo en formato <strong>JSON-LD<\/strong>, el formato recomendado por Google.<br>Este es un ejemplo de resultado:<br><code>&lt;script type=\"application\/ld+json\"> { \"@context\": \"https:\/\/schema.org\", \"@type\": \"Service\", \"name\": \"Dise\u00f1o web freelance en Galicia\", \"description\": \"Servicio profesional de dise\u00f1o web personalizado para empresas y aut\u00f3nomos gallegos. Sitios en WordPress, SEO y mantenimiento t\u00e9cnico.\", \"areaServed\": { \"@type\": \"Place\", \"address\": { \"addressRegion\": \"Galicia\", \"addressCountry\": \"ES\" } }, \"provider\": { \"@type\": \"Person\", \"name\": \"Asier Epelde\", \"url\": \"https:\/\/engalegosnumero2.com\" } } &lt;\/script><\/code><\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6949_de935a-0f, .wp-block-kadence-advancedheading.kt-adv-heading6949_de935a-0f[data-kb-block=\"kb-adv-heading6949_de935a-0f\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6949_de935a-0f mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6949_de935a-0f[data-kb-block=\"kb-adv-heading6949_de935a-0f\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6949_de935a-0f img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6949_de935a-0f[data-kb-block=\"kb-adv-heading6949_de935a-0f\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading6949_de935a-0f wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6949_de935a-0f\">3. Insertamos el schema en la web (sin plugin)<\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6949_001982-24, .wp-block-kadence-advancedheading.kt-adv-heading6949_001982-24[data-kb-block=\"kb-adv-heading6949_001982-24\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6949_001982-24 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6949_001982-24[data-kb-block=\"kb-adv-heading6949_001982-24\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6949_001982-24 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6949_001982-24[data-kb-block=\"kb-adv-heading6949_001982-24\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading6949_001982-24 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6949_001982-24\">Aunque hay plugins como <strong>Schema &amp; Structured Data for WP<\/strong>, <strong>Yoast SEO<\/strong> y sobre todo RankMath, en nuestro caso optamos por <strong>insertarlo manualmente en el <code>&lt;head><\/code> de la p\u00e1gina<\/strong>, para tener m\u00e1s control y evitar sobrecargar el sitio.<br>Si usas WordPress, puedes a\u00f1adirlo desde:<br>Un bloque de c\u00f3digo HTML personalizado en la cabecera (usando un hook con functions.php)<br>Directamente en el editor de plantillas si usas constructores como Elementor Pro o c\u00f3digo personalizado. <br>Nosotros lo introducimos con cada p\u00e1gina desde el editor de Kadence cuando trabajamos con este tema.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6949_a87301-1f, .wp-block-kadence-advancedheading.kt-adv-heading6949_a87301-1f[data-kb-block=\"kb-adv-heading6949_a87301-1f\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6949_a87301-1f mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6949_a87301-1f[data-kb-block=\"kb-adv-heading6949_a87301-1f\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6949_a87301-1f img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6949_a87301-1f[data-kb-block=\"kb-adv-heading6949_a87301-1f\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading6949_a87301-1f wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6949_a87301-1f\">4. Validamos el schema con herramientas de Google<\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6949_c47e02-71, .wp-block-kadence-advancedheading.kt-adv-heading6949_c47e02-71[data-kb-block=\"kb-adv-heading6949_c47e02-71\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6949_c47e02-71 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6949_c47e02-71[data-kb-block=\"kb-adv-heading6949_c47e02-71\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6949_c47e02-71 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6949_c47e02-71[data-kb-block=\"kb-adv-heading6949_c47e02-71\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading6949_c47e02-71 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6949_c47e02-71\">Una vez a\u00f1adido, es clave comprobar que todo est\u00e1 bien. Para ello usamos dos herramientas:<br><a href=\"https:\/\/search.google.com\/test\/rich-results\" target=\"_blank\" rel=\"noopener\">Rich Results Test<\/a> o <a href=\"https:\/\/validator.schema.org\/\" target=\"_blank\" rel=\"noopener\">Schema Markup Validator<\/a><br>Pegamos la URL o el c\u00f3digo directamente y comprobamos que <strong>no haya errores ni advertencias<\/strong>. Si los hay, volvemos a ChatGPT con el mensaje de error para <strong>ajustar el c\u00f3digo<\/strong>.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6949_d82255-8d, .wp-block-kadence-advancedheading.kt-adv-heading6949_d82255-8d[data-kb-block=\"kb-adv-heading6949_d82255-8d\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6949_d82255-8d mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6949_d82255-8d[data-kb-block=\"kb-adv-heading6949_d82255-8d\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6949_d82255-8d img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6949_d82255-8d[data-kb-block=\"kb-adv-heading6949_d82255-8d\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading6949_d82255-8d wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6949_d82255-8d\">5. Iteramos y corregimos con ayuda de ChatGPT<\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6949_2ff198-f6, .wp-block-kadence-advancedheading.kt-adv-heading6949_2ff198-f6[data-kb-block=\"kb-adv-heading6949_2ff198-f6\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6949_2ff198-f6 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6949_2ff198-f6[data-kb-block=\"kb-adv-heading6949_2ff198-f6\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6949_2ff198-f6 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6949_2ff198-f6[data-kb-block=\"kb-adv-heading6949_2ff198-f6\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading6949_2ff198-f6 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6949_2ff198-f6\">Durante la validaci\u00f3n es frecuente encontrar peque\u00f1os detalles a corregir (faltan campos, hay mal formato, etc.). En esos casos, basta con decirle a ChatGPT:<br>\u201cCorrige este schema, el validador dice que falta el campo \u2018provider.name\u2019 o que el campo \u2018areaServed\u2019 debe tener un formato diferente\u201d.<br>As\u00ed conseguimos una versi\u00f3n final <strong>completa, v\u00e1lida y adaptada al contenido real de la web<\/strong>.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6949_5cf849-ef, .wp-block-kadence-advancedheading.kt-adv-heading6949_5cf849-ef[data-kb-block=\"kb-adv-heading6949_5cf849-ef\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6949_5cf849-ef mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6949_5cf849-ef[data-kb-block=\"kb-adv-heading6949_5cf849-ef\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6949_5cf849-ef img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6949_5cf849-ef[data-kb-block=\"kb-adv-heading6949_5cf849-ef\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading6949_5cf849-ef wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6949_5cf849-ef\">6. Confirmamos que Google lo detecta<\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6949_93bd38-7f, .wp-block-kadence-advancedheading.kt-adv-heading6949_93bd38-7f[data-kb-block=\"kb-adv-heading6949_93bd38-7f\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6949_93bd38-7f mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6949_93bd38-7f[data-kb-block=\"kb-adv-heading6949_93bd38-7f\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6949_93bd38-7f img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6949_93bd38-7f[data-kb-block=\"kb-adv-heading6949_93bd38-7f\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading6949_93bd38-7f wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6949_93bd38-7f\">Aunque los resultados enriquecidos no aparecen siempre en el snipet, podemos confirmar que Google est\u00e1 leyendo el schema desde <strong>Search Console<\/strong>, en la secci\u00f3n de \u201cmejoras\u201d o \u201cdatos estructurados\u201d.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6949_44cf9c-1a, .wp-block-kadence-advancedheading.kt-adv-heading6949_44cf9c-1a[data-kb-block=\"kb-adv-heading6949_44cf9c-1a\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6949_44cf9c-1a mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6949_44cf9c-1a[data-kb-block=\"kb-adv-heading6949_44cf9c-1a\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6949_44cf9c-1a img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6949_44cf9c-1a[data-kb-block=\"kb-adv-heading6949_44cf9c-1a\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading6949_44cf9c-1a wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6949_44cf9c-1a\">\u00bfPor qu\u00e9 hacerlo as\u00ed?<\/h2>\n\n\n\n<ul class=\"wp-block-list has--font-size\">\n<li>Porque tener control sobre el c\u00f3digo nos permite:<\/li>\n\n\n\n<li>Personalizar mejor los campos<\/li>\n\n\n\n<li>Eliminar dependencias de plugins<\/li>\n\n\n\n<li>Optimizar para SEO local y sem\u00e1ntico<\/li>\n\n\n\n<li>Resolver errores m\u00e1s r\u00e1pido<\/li>\n<\/ul>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6949_be185e-c8, .wp-block-kadence-advancedheading.kt-adv-heading6949_be185e-c8[data-kb-block=\"kb-adv-heading6949_be185e-c8\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6949_be185e-c8 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6949_be185e-c8[data-kb-block=\"kb-adv-heading6949_be185e-c8\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6949_be185e-c8 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6949_be185e-c8[data-kb-block=\"kb-adv-heading6949_be185e-c8\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading6949_be185e-c8 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6949_be185e-c8\">Adem\u00e1s, usar ChatGPT acelera much\u00edsimo el proceso y reduce la necesidad de escribir c\u00f3digo desde cero.<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6949_89dcce-3f, .wp-block-kadence-advancedheading.kt-adv-heading6949_89dcce-3f[data-kb-block=\"kb-adv-heading6949_89dcce-3f\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6949_89dcce-3f mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6949_89dcce-3f[data-kb-block=\"kb-adv-heading6949_89dcce-3f\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6949_89dcce-3f img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6949_89dcce-3f[data-kb-block=\"kb-adv-heading6949_89dcce-3f\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading6949_89dcce-3f wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6949_89dcce-3f\">\u00bfQu\u00e9 podemos esperar que ocurra en Google tras a\u00f1adir los schema?<\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6949_5a44d2-f4, .wp-block-kadence-advancedheading.kt-adv-heading6949_5a44d2-f4[data-kb-block=\"kb-adv-heading6949_5a44d2-f4\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6949_5a44d2-f4 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6949_5a44d2-f4[data-kb-block=\"kb-adv-heading6949_5a44d2-f4\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6949_5a44d2-f4 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6949_5a44d2-f4[data-kb-block=\"kb-adv-heading6949_5a44d2-f4\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading6949_5a44d2-f4 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6949_5a44d2-f4\">Una vez que a\u00f1adimos correctamente los datos estructurados y Google los reconoce, <strong>pueden empezar a suceder varias cosas positivas<\/strong> en los resultados de b\u00fasqueda (aunque no siempre de inmediato). Aqu\u00ed te dejamos lo m\u00e1s habitual:<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6949_3966a1-d1, .wp-block-kadence-advancedheading.kt-adv-heading6949_3966a1-d1[data-kb-block=\"kb-adv-heading6949_3966a1-d1\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6949_3966a1-d1 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6949_3966a1-d1[data-kb-block=\"kb-adv-heading6949_3966a1-d1\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6949_3966a1-d1 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6949_3966a1-d1[data-kb-block=\"kb-adv-heading6949_3966a1-d1\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading6949_3966a1-d1 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6949_3966a1-d1\">Aparici\u00f3n de resultados enriquecidos (rich snipets)<\/h3>\n\n\n\n<p class=\"has--font-size wp-block-paragraph\">Si el contenido y el schema coinciden con los requisitos de Google, es posible que tu p\u00e1gina comience a mostrarse con elementos visuales adicionales en las SERP, como por ejemplo:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Estrellas de valoraci\u00f3n<\/li>\n\n\n\n<li>Caja de preguntas frecuentes debajo del resultado<\/li>\n\n\n\n<li>Enlaces adicionales a secciones internas<\/li>\n\n\n\n<li>Informaci\u00f3n de contacto o ubicaci\u00f3n destacada<\/li>\n\n\n\n<li>Extractos enriquecidos con fechas, duraci\u00f3n, etc.<\/li>\n<\/ul>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6949_694be3-75, .wp-block-kadence-advancedheading.kt-adv-heading6949_694be3-75[data-kb-block=\"kb-adv-heading6949_694be3-75\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6949_694be3-75 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6949_694be3-75[data-kb-block=\"kb-adv-heading6949_694be3-75\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6949_694be3-75 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6949_694be3-75[data-kb-block=\"kb-adv-heading6949_694be3-75\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading6949_694be3-75 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6949_694be3-75\"><br>Esto <strong>no garantiza un mejor posicionamiento<\/strong>, pero s\u00ed <strong>aumenta notablemente el CTR (n\u00famero de clics)<\/strong> al hacer que tu resultado sea m\u00e1s atractivo.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6949_a5c022-c6, .wp-block-kadence-advancedheading.kt-adv-heading6949_a5c022-c6[data-kb-block=\"kb-adv-heading6949_a5c022-c6\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6949_a5c022-c6 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6949_a5c022-c6[data-kb-block=\"kb-adv-heading6949_a5c022-c6\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6949_a5c022-c6 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6949_a5c022-c6[data-kb-block=\"kb-adv-heading6949_a5c022-c6\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading6949_a5c022-c6 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6949_a5c022-c6\">Mejora en el posicionamiento indirecto<\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6949_7eb3af-37, .wp-block-kadence-advancedheading.kt-adv-heading6949_7eb3af-37[data-kb-block=\"kb-adv-heading6949_7eb3af-37\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6949_7eb3af-37 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6949_7eb3af-37[data-kb-block=\"kb-adv-heading6949_7eb3af-37\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6949_7eb3af-37 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6949_7eb3af-37[data-kb-block=\"kb-adv-heading6949_7eb3af-37\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading6949_7eb3af-37 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6949_7eb3af-37\">Aunque Google no dice abiertamente que los datos estructurados mejoren el ranking, s\u00ed afirma que ayudan a comprender mejor el contenido. Eso se traduce en:<\/p>\n\n\n\n<ul class=\"wp-block-list has--font-size\">\n<li>Mejor indexaci\u00f3n<\/li>\n\n\n\n<li>M\u00e1s relevancia sem\u00e1ntica<\/li>\n\n\n\n<li>Mayor visibilidad en b\u00fasquedas relacionadas<\/li>\n\n\n\n<li>Todo esto, combinado con otros factores SEO, <strong>puede influir positivamente en el posicionamiento a medio plazo<\/strong>.<\/li>\n<\/ul>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6949_f5ec65-76, .wp-block-kadence-advancedheading.kt-adv-heading6949_f5ec65-76[data-kb-block=\"kb-adv-heading6949_f5ec65-76\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6949_f5ec65-76 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6949_f5ec65-76[data-kb-block=\"kb-adv-heading6949_f5ec65-76\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6949_f5ec65-76 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6949_f5ec65-76[data-kb-block=\"kb-adv-heading6949_f5ec65-76\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading6949_f5ec65-76 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6949_f5ec65-76\">\u00bfCu\u00e1nto tarda en mostrarse?<\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6949_bc65fd-45, .wp-block-kadence-advancedheading.kt-adv-heading6949_bc65fd-45[data-kb-block=\"kb-adv-heading6949_bc65fd-45\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6949_bc65fd-45 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6949_bc65fd-45[data-kb-block=\"kb-adv-heading6949_bc65fd-45\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6949_bc65fd-45 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6949_bc65fd-45[data-kb-block=\"kb-adv-heading6949_bc65fd-45\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading6949_bc65fd-45 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6949_bc65fd-45\">La aparici\u00f3n de resultados enriquecidos <strong>no es inmediata ni est\u00e1 garantizada<\/strong>. A veces Google los muestra d\u00edas despu\u00e9s, y otras nunca. Pero lo que s\u00ed es importante es:<\/p>\n\n\n\n<ul class=\"wp-block-list has--font-size\">\n<li>Que el c\u00f3digo sea v\u00e1lido<\/li>\n\n\n\n<li>Que est\u00e9 bien contextualizado con el contenido visible<\/li>\n\n\n\n<li>Que no sea spam ni est\u00e9 sobreoptimizando<\/li>\n<\/ul>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6949_f4fab8-e6, .wp-block-kadence-advancedheading.kt-adv-heading6949_f4fab8-e6[data-kb-block=\"kb-adv-heading6949_f4fab8-e6\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6949_f4fab8-e6 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6949_f4fab8-e6[data-kb-block=\"kb-adv-heading6949_f4fab8-e6\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6949_f4fab8-e6 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6949_f4fab8-e6[data-kb-block=\"kb-adv-heading6949_f4fab8-e6\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading6949_f4fab8-e6 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6949_f4fab8-e6\">Si cumples con todo esto, <strong>tarde o temprano Google lo detectar\u00e1<\/strong> y valorar\u00e1 su uso positivamente. Es importante \u00abdialogar\u00bb con chatgpt cuando generas el texto, no es cuesti\u00f3n meter un promt y a  correr, la superfisi\u00f3n y verificaci\u00f3n del c\u00f3digo es fundamental porque no es del todo raro que aparezcan errores.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6949_981658-f5, .wp-block-kadence-advancedheading.kt-adv-heading6949_981658-f5[data-kb-block=\"kb-adv-heading6949_981658-f5\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6949_981658-f5 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6949_981658-f5[data-kb-block=\"kb-adv-heading6949_981658-f5\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6949_981658-f5 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6949_981658-f5[data-kb-block=\"kb-adv-heading6949_981658-f5\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading6949_981658-f5 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6949_981658-f5\">\u00bfLo hacemos por ti?<\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6949_56f74c-7d, .wp-block-kadence-advancedheading.kt-adv-heading6949_56f74c-7d[data-kb-block=\"kb-adv-heading6949_56f74c-7d\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6949_56f74c-7d mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6949_56f74c-7d[data-kb-block=\"kb-adv-heading6949_56f74c-7d\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6949_56f74c-7d img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6949_56f74c-7d[data-kb-block=\"kb-adv-heading6949_56f74c-7d\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading6949_56f74c-7d wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6949_56f74c-7d\"><br>En <strong>EnGalegosN\u00famero2<\/strong> implementamos este tipo de optimizaci\u00f3n en todas las webs que creamos. Si ya tienes una web y quieres a\u00f1adir marcados Schema para mejorar tu posicionamiento, escr\u00edbenos. Estaremos encantados de ayudarte.<br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cando falamos de mellorar a visibilidade dun sitio web nos buscadores, adoitamos pensar en palabras clave, velocidade de carga ou...<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","_joinchat":[],"footnotes":""},"categories":[19,4],"tags":[],"class_list":["post-6949","post","type-post","status-publish","format-standard","hentry","category-kadence","category-seo"],"acf":[],"taxonomy_info":{"category":[{"value":19,"label":"Kadence"},{"value":4,"label":"SEO"}]},"featured_image_src_large":false,"author_info":{"display_name":"Asier Epelde","author_link":"https:\/\/engalegosnumero2.com\/gl\/author\/ad_asierep\/"},"comment_info":0,"category_info":[{"term_id":19,"name":"Kadence","slug":"kadence","term_group":0,"term_taxonomy_id":19,"taxonomy":"category","description":"","parent":0,"count":7,"filter":"raw","cat_ID":19,"category_count":7,"category_description":"","cat_name":"Kadence","category_nicename":"kadence","category_parent":0},{"term_id":4,"name":"SEO","slug":"seo","term_group":0,"term_taxonomy_id":4,"taxonomy":"category","description":"","parent":0,"count":12,"filter":"raw","cat_ID":4,"category_count":12,"category_description":"","cat_name":"SEO","category_nicename":"seo","category_parent":0}],"tag_info":false,"_links":{"self":[{"href":"https:\/\/engalegosnumero2.com\/gl\/wp-json\/wp\/v2\/posts\/6949","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/engalegosnumero2.com\/gl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/engalegosnumero2.com\/gl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/engalegosnumero2.com\/gl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/engalegosnumero2.com\/gl\/wp-json\/wp\/v2\/comments?post=6949"}],"version-history":[{"count":2,"href":"https:\/\/engalegosnumero2.com\/gl\/wp-json\/wp\/v2\/posts\/6949\/revisions"}],"predecessor-version":[{"id":6952,"href":"https:\/\/engalegosnumero2.com\/gl\/wp-json\/wp\/v2\/posts\/6949\/revisions\/6952"}],"wp:attachment":[{"href":"https:\/\/engalegosnumero2.com\/gl\/wp-json\/wp\/v2\/media?parent=6949"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/engalegosnumero2.com\/gl\/wp-json\/wp\/v2\/categories?post=6949"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/engalegosnumero2.com\/gl\/wp-json\/wp\/v2\/tags?post=6949"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}